What the POPup promotion is
From Content (CMS) › Promotions you set up the pop-up window (POPup) that visitors see when they arrive on the website: an image with a link, during certain dates and as often as you decide. It is the most visible way to announce a campaign.
| Concept | What it determines |
|---|---|
| Desktop image / Mobile image | The window image on large screens and on mobile phones. |
| Link | Page the click on the image leads to. |
| Visibility | "Visible from… to…" period during which the promotion is shown. |
| Frequency to display the POPup | How many days must pass before the same visitor sees it again. |
| Show to returning visitors from now on | Shows the promotion again to visitors who had already seen it. |
The 4 steps to publish a promotion
Promotion content
What it is for
Defining what the pop-up window shows and where it leads, in each language of the website.
When to use it
When launching a campaign (Black Friday, summer pre-sale, a trade fair) or changing the creative.
Step by step
- Start with the Spanish tab (the default language) and then repeat in each language tab.
- Enter the promotion Title (255 characters maximum).
- In Desktop image and Mobile image, click the folder button and choose each image in My Files.
- In Link, enter the page the click should lead to (255 characters maximum).
| Field | Required | What it does |
|---|---|---|
| Title | Yes | Name of the promotion in that language. |
| Desktop image | Yes | Window image on computers. |
| Mobile image | Yes | Image adapted to small screens. |
| Link | Yes | Click destination: a page of your website or a full address. |
Visibility and frequency
What it is for
Deciding during which dates the window is shown and how often each visitor sees it.
When to use it
In every campaign: the promotion appears and disappears automatically according to its dates.
Step by step
- Click Visibility ("Visible from... to..."): in the calendar, select the start and end days, adjust the times and click Apply.
- In Frequency to display the POPup, enter every how many days the same visitor may see the window again.
- Tick Show to returning visitors from now on if you have changed the promotion and want visitors who already closed it to see it too.
- Click Save.
Saving and changing the promotion
What it is for
Publishing the promotion or updating the one already set up.
When to use it
Every time you change the images, the link or the dates.
Step by step
- Read the green message: it confirms the change and, if any, lists the languages left without content (in Spanish: «Modificación realizada con éxito. No se ha rellenado contenido para los idiomas: …»).
- Open the tab of each language on that list, fill in its fields and click Save again.
Removing the promotion
What it is for
Withdrawing the promotion and leaving the form empty for the next campaign.
When to use it
When a campaign ends earlier than planned or you no longer want to show any window.
Step by step
- At the end of the form, click the red Remove button.
- Click Remove in the window to confirm, or Cancel. You will see the confirmation message and the empty form.
Best practices
One message, one action
A clear image with a single call to action and a link to the exact page of the offer.
A dedicated mobile image
Design a portrait version for mobile: a scaled-down desktop image is usually unreadable.
Do not overdo it
A frequency of several days prevents the same visitor from seeing the window on every visit.
All languages
Fill in every tab before saving: the system does not complete empty languages.
- Title, desktop image, mobile image and link in every language.
- The link opens the right page.
- The Visibility dates include today if you want it to show now.
- Frequency entered in days.
- You have seen the save message with no languages pending.