What is an offer
An offer is a promotion with a title, image, price and publication dates. From Content (CMS) › Offers you create it once and it appears automatically in the website's offer list and in the offer blocks on your pages while it is within its dates.
| Concept | What it determines |
|---|---|
| Visibility | The "Visible from… to…" dates. Based on them, the offer is Active, Upcoming or Expired. |
| Link in the list | Whether the offer opens its own page, a PDF, a link or the booking. |
| Price | Type (From, Discount, 2 for 1 or per), amount and currency. |
| Categories, tags and destinations | How the offer is grouped and in which offer blocks it appears. |
The 5 steps to publish an offer
What do you want to do?
List and filters
What it's for
Find offers by name, reference, category, tag, status, validity or price.
When to use it
To review which offers are active, which are starting soon and which have expired.
| Status | Date | Agency | Name | Price | Order | From | Expires | Actions |
|---|---|---|---|---|---|---|---|---|
| No data available in table | ||||||||
Step by step
- Click New to create an offer.
- In the Filters card, fill in the criteria you need. In Status you can choose Active, Upcoming or Expired.
- Click Filter. To see all again, click Clear filters.
- Type in Search to instantly filter the visible rows.
- In Filter, choose All, Not expired or Expired.
| Status | What it means |
|---|---|
| Active | The offer is within its visibility dates. |
| Upcoming | Its start date has not yet arrived. |
| Expired | Its end date has already passed. |
Import and export
What it's for
Create or update many offers at once from a file, and download existing offers.
When to use it
When loading a season's schedule or updating prices for many offers.
Step by step
- Click Import and, in Offer file, click Choose file and select a .xml, .csv, .xlsx or .xls file.
- Choose the Import mode depending on whether you want to create, update, or both.
- Click Import offers.
- To download the offers, click Export.
Text, image and links
What it's for
Write the offer's title, subtitle and description in each language, and attach its image, a PDF or links.
When to use it
When creating an offer or changing its description or image.
Step by step
- Choose the language tab. Fill in each language you use.
- Write the Title (up to 100 characters; ideally 60 or fewer so it is not cut off in Google), the Subtitle (up to 70) and the Content.
- In Image, click the blue folder button and choose the offer's image.
- Optional: attach a PDF with the same button, or enter an address in Link or Booking.
| Field | What it does |
|---|---|
| Title · Subtitle | Required. Maximum 100 and 70 characters. |
| Content | Required. Full description of the offer, with formatting. |
| Image | Required. The offer's image. |
| PDF · Link · Booking | Optional. Document, address and booking address that the offer list can use (see "Link in the list"). |
Link in the list
What it's for
Decide where the offer leads when a visitor clicks it in the website's offer list.
When to use it
When the offer should open a PDF, an external website or the booking instead of its own page.
In this case, if the "PDF" or "Link" field has also been filled in, those links will be shown on the offer's page.
Step by step
- In Link to use in the offer list, choose Default (the offer's own page), PDF, Link or Booking.
- In Open the link, choose Same tab or New tab.
Dates, countdown and price
What it's for
Schedule when the offer is shown, display a countdown before it expires, and indicate its price.
When to use it
For every offer: the dates determine whether it is Active, Upcoming or Expired.
Step by step
- Click Visible from… to… and mark the start and end date on the calendar.
- Optional: in Countdown start in days, indicate how many days before expiration the countdown begins.
- In Price, choose the type (From, Discount, 2 for 1 or per), enter the amount and choose the currency (€, Esc, R$, USD ($) or %).
Categories, destinations and order
What it's for
Classify the offer and associate it with one or more destinations so it appears in offer blocks filtered by them.
When to use it
Whenever the offer should appear on a destination page or in a themed block, such as "Getaways".
Step by step
- In Categories and Tags, choose existing values or type a new one and press the comma key.
- In Destinations, choose the destination from the dropdown. The red trash icon removes the destination.
- Click New destination to add another. Drag the handle on the left to change its order.
- Set the offer's Order.
- Click Save.
Best practices
Short titles
Stay under 60 characters so the title is not cut off in Google's search results.
Schedule in advance
Create the offer with its dates before the campaign starts: it will appear as Upcoming and publish itself automatically.
Always set a destination
Associate each offer with its destinations so it appears in the offer blocks on destination pages.
Test before importing
Before a large import, test with a file containing a few offers and review the result.
- All the language tabs you use have a title, subtitle, content and image.
- The visibility dates match the campaign.
- The price, its type and the currency are correct.
- The offer has a category or destination if it should appear in filtered blocks.
- The list link opens what you expect.